Customer Centricity Critical And Business Success

Customer-centricity is critical to business success. â€Å"The customer is always right â€Å"is a popular phrase denoting that business direction is determined by its consumers. It is a phrase with which many marketers are familiar, and one by which most successful companies are driven. But why is this seen as a golden key to business success? Lee Carter (2012) argue that the ultimate marketing goal is to fulfil consumer needs and wants in a manner which is better than that of the competition. Being consumer focused in today’s world has to be seen as a complete necessity in order to drive business. Some would say it is a â€Å"licence to practice† (Zairi, 2000). This paper will examine and critically discuss the key elements in understanding why the consumer is your most valuable asset, and why fulfilling their needs is paramount to business success. Fundamentally, with an absence of consumers, a business would not exist. Indeed, the heart of any business model, mission statement, or company goal should be to achieve consumer satisfaction. Therefore, the consumers inevitably become the main focus. Levitt’s (1960) view is that industries are consumer satisfying processes, and not goods producing processes. No matter the nature of the consumer, whether they be an internal (vertical) consumer down the value chain, or a traditional consumer who purchases from a consistent organization, these individuals determine the success of a business. Neglecting consumers at the outset, is likely toShow MoreRelatedMeditech - Case 11660 Words   |  7 PagesEMC2 Delivering Customer Centricity An Analysis Analysis: EMC2: Delivering Customer Centricity This paper is an analysis of the article EMC2: Delivering Customer Centricity; by Thomas Steenburgh and Jill Avery (2011), Harvard Business School. EMC Corporation has had a long and storied relationship with its approach to customer service. For most of the last thirty years, the customer has been front and center in the company’s strategy to achieve the leadership position in the data storageRead MoreCase Study : Ge Health Care1634 Words   |  7 PagesQ.1 Analyze the IT function and its role to the overall business to achieve and sustain its competitive advantage in the marketplace. GE health care has a global reorganization. IT should be considered as one of the most important key factor for their success. GE health care take record of each and everyone their patients records with the help of the technology that was developed during the years. They use a number of IT function for themselves and their patient’s convenience. Here in the belowRead MoreBest Buy Co., Inc. Customer-Centricity4673 Words   |  19 PagesBest Buy Co., Inc. Customer-Centricity Background: The consumer electronics giant, Best Buy, was first established in 1966 with a single location and a staff of three in St. Paul, Minnesota, selling audio equipment targeted at 18-25 year old males. Initially Sound of Music/Best Buy grew through acquisition, expanding to nine locations in the Twin Cities area by 1978. The name, Best Buy, and expanded product line, ranging from audio and video equipment to large appliances, were a result of a â€Å"bestRead MoreTesting And Experimentation Isn t A Buzz Term1678 Words   |  7 Pagesprocedure for critical evaluation carried out to achieve good, measurable results in a short time frame [10]. Most people think of experiments as restricted to chemistry lab or by cross breeding plants in the name of biology, but marketing experiment has been around for a long time, from testing concept stores in various geographies before the product is launched to showing different television curriculum in a particular state at different time for different audience [10]. In order for the business to scaleRead MoreWooquer Case Analysis Essay979 Words   |  4 PagesIndian retail environment, Madura FL’s ability to morph in response to market demands and consumer needs is nonnegotiable. Engaging and managing their workforce is highly important as success within the retail industry is directly correlated to supporting a consistent brand image and providing a superior customer experience. With broadly distributed locations and employee base, it is crucial that consistent standard operating procedures be established and implemented to facilitate their ambitiousRead MoreThe Future of Gen eral Motors Rests in the Hands of Mr. Lutz849 Words   |  3 Pagesthe function of marketing is about satisfying the needs of your customers; developing a brand experience, if you will. Although marketing is an extremely broad organizational function, it’s purpose is to create, communicate and deliver value to its customers while maintaining those relationships in ways that benefit the organization and its stakeholders. Where General Motors has failed is in its ability to connect with their customers. Undeniably, GM has become a company focused on serving itselfRead MoreAnalysis : Web Analytics 2.0 : The Art Of Online Accountability And Science Of Customer Centricity1223 Words   |  5 PagesThe main rationale behind any business is to be successful. Every year we see thousands of new businesses starting, however, only very few of them can actually survive and flourish in this extensively competitive and modern world. Having an excellent idea and a decent plan and executing it effectively will not bring success. Today, success requires more than planning and execution. It is very critical for businesses today, whether small or large; to be linked to analytics and have a thorough understandingRead MoreBuilding A Great Web Experimentation Testing Program1122 Words   |  5 PagesAccording to an article â€Å"Build A Great Web Experimentation Testing Program† of Avinash Kaushik who is the author of Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity, there are 7 recommendations of how to build a successful testing program: 1. First get over your own opinions: If we are running the program it is important that first we get over yourself. If we are going to convince everyone else that testing and validating opinions should be a way of lifeRead MoreOrganizational Intelligence : Intelligence Competency1595 Words   |  7 Pages Organizational Intelligence Competency Rockelle Gardner MKTG 420 Final October 2017 Organizational Intelligence Competency Organizational intelligence as a competency is a critical skill that is used to determine the organization s activities. These competencies are included in various aspects of the company to ensure that there are profitable activities carried out in a way that ensures they make progress. With an instructional way to tackle the needs of the company and its instrumentalRead MoreAmazon - International Expansion of an E-Tailer1199 Words   |  5 PagesInternational Expansion of an e-tailer „We seek to be Earth ÃŒ s most customer-centric company for three primary customer sets: consumer customers, seller customers and developer customers.† The story of Amazon.com is a marvelous successful one. A company ÃŒ s biography which since the foundation in 19941 (followed by webpage launch one year later in 19952) became the world’s market leader in e-tailing by fully focusing on customer satisfaction and consequently aligning all organization activities

The Stranger - Meursaults Trial Essay - 1020 Words

After only a few days of trial, the jury in The Stranger declares that the main character, Meursault, is to be executed by guillotine in the town square. The trial and its verdict are one of the important parts of the novel, as Albert Camus uses them as a metaphor to summarize the two main tenets of absurdism. Camus uses the trial and persecution of Meursault to express his belief that the justice system is flawed because of his absurdist ideals that truth does not exist, and human life is precious. In order to reform the justice system, Albert Camus believes that capital punishment needs to be abolished. The trial portrays the absurdist ideal that absolute truth does not exist. This ideal destroys the very purpose of the trial, which†¦show more content†¦All the facts the prosecutor presents are valid and true, though unrelated to his case. From the prosecutors point of view, Meursault is a â€Å"monster, a man without morals† (96). Even Meursault agrees that what he was saying was plausible (99). The reader, who knows all of Meursault’s thoughts, knows how absurd the prosecution’s accusations are. Throughout the trial, Camus explains that perception means everything, and there is no absolute truth. The conviction of Meursault represents another main point of absurdism, that life is precious. It only takes forty five minutes for an entire jury to unanimously decide to send Meursault to the guillotine, which is unreasonable. Camus is trying to point this out as one of society’s wrongdoings. The prosecutors argument had appealed to the jurys emotions and society’s standards rather than reason. If the jury had not felt the emotions that were supposed to influence their decision, the prosecutors argument would have seemed completely irrational. In a rational world, Meursaults emotions regarding his mother or her funeral would not have influenced his verdict. Meursault commits a crime against an Arab, while Raymond, who had also done so earlier in the book, did not get into any trouble. He would still be found guilty, but only for the crime he committed. This would have definitely lightened his sentence; however, Meursault is sentenced to death. Camus proves the courtâ €™s hypocrisy and shows how humanShow MoreRelatedEssay about Absurdism in The Stranger by Albert Camus1271 Words   |  6 PagesThe Stranger by Albert Camus focuses largely on the concept of absurdism. Camus uses family and personal relationships, or the lack of it thereof, to show the isolation that the main character, Meursault, undergoes in the novel and it’s effect on him overall. Camus utilizes the protagonists’ character development as a tool to further his plot of the novel. The absence of family and personal relationships tied in with the particular recurring topics of the novel are crucial in both the developmentRead MoreNonconformity and Its Effects728 Words   |  3 Pageswho walks the path most would be unwilling to take. One such individual is Meursault, the nonconforming protagonist in Albert Camus’s The Stranger. In this critically acclaimed novel, Camus carefully develops Meursault’s nonconformist character and explains how that pers onality causes a series of events that ultimately ends in Meursault’s death. Meursault’s emotionless behaviors clearly reveal his nonconformity to society. For example, Meursault could never express any sorrow over his mother’sRead MoreThe Stranger By Albert Camus1391 Words   |  6 PagesThe Stranger â€Å"The Stranger,† written by the Algerian writer Albert Camus, is a novel about Meursault, a character who’s different and even threatening views on life take him to pay the highest price a person can pay: his life. This was Camus’ first novel written in the early 1940’s, in France, and it reflects the authors belief that there is no meaning in life and it is absurd for humans to try to find it places like religion. The main themes of the novel are irrationality of the universe and theRead MoreThe Outsider by Albert Camus Analysis of Themes672 Words   |  3 PagesThe Irrationality of the Universe Though The Stranger is a work of fiction, it contains a strong resonance of Camus’s philosophical notion of absurdity. In his essays, Camus asserts that individual lives and human existence in general have no rational meaning or order. However, because people have difficulty accepting this notion, they constantly attempt to identify or create rational structure and meaning in their lives. The term â€Å"absurdity† describes humanity’s futile attempt to find rationalRead MoreThe Stranger By Albert Camus1345 Words   |  6 PagesAbsurdism is a philosophy based on the belief that the universe is irrational and meaningless and that the search for order brings the individual into conflict with the universe. Albert Camus’s novel The Stranger is often termed an absurdist novel because it contains the elements of Camus’s philosophical notion of absurdity. Mersault, the protagonist, is an absurd hero that is emotionally detached and indifferent form society . Neither the external world in which Meursault lives nor the internal worldRead MoreThe Stranger by Camus1492 Words   |  6 PagesChristine Walsh Mr. Adams Period 7 AP Language Composition September 17, 2012 â€Å"Everything is true and nothing is true!†: Meursault’s Plague with Human Absurdity in Camus’s The Stranger In accordance with natural human behavior, we feel as though for every action there is a reaction, as well as a reason. We vie to inject logic inside our world because to accept the idea that there is not rationale for anything, including our own existence, is unthinkable. This idea that we unawarely manufactureRead MoreCharacter And Role Quote And Inspector Of Meursault1330 Words   |  6 Pagesthey weren’t dripping off. They spread out and ran together again, leaving a watery film om his ruined face† (Camus 17-18). This is part of Meursault’s description of Maman’s funeral procession. It shows how grief-stricken Pà ©rez is and serves to highlight the close emotional relationship he had with Maman. Thomas Pà ©rez is often seen as a foil to Meursault’s stoicism because of the nature of his close relationship with Maman. The director of the old folks’ home called the two â€Å"inseperable,† and paintingRead MoreEssay on The Caracter of Meursault in The Stranger (The Outsider)1136 Words   |  5 PagesThe Caracter of Meursault in The Stranger      Ã‚   Albert Camus The Stranger is a startling novel at worst and a haunting classic at best. Camus presents a thrilling story of a man devoid of emotion, even regarding the most sensitive, personal matters. The main character, Meursault shows no feelings after the death of his mother, during his romantic relationship with Marie, or during his trial for the murder of an Arab. Meursault never shows feelings of love, regret, remorse, or sadnessRead MoreThemes of The Stranger by Albert Camus1439 Words   |  6 Pages Is there any logical meaning of living? Is life worth living? These are the main questions that Albert Camus attempts to answer throughout the novel The Stranger. Albert Camus is a French-born Algerian who lived through the conflict between the French and the Algerians in the mid 20th century which later erupted into a formal war. Camus won nobel prizes for his writing, which delineates many philosophical ideas. Meursault, the main protagonist of the novel, lives life as a physical being and showsRead More Essay on Camus’ The Stranger (The Outsider): Meursault’s Indifference1455 Words   |  6 PagesMeursault’s Indifference in The Stranger (The Outsider)  Ã‚   The language in The Stranger (The Outsider) is strikingly simple. The sentences are molded to fit their function. They state what Meursault, the narrator believes. More importantly, their structure conveys Meursault’s feelings. His feelings are a prominent focal point of the novel. With all of the varying emotions and feelings he has throughout the story, there is one general term that can be applied to them all: indifferent. Meursault

Effects of Divorce Free Essays

This can cause children to have many social problems as they start to get older. Most boys that are raised by single mothers are likely to end up going to prison. Young girls that have parents who are divorced will more likely start having sex at an early age. We will write a custom essay sample on Effects of Divorce or any similar topic only for you Order Now Divorce is also listed as a social symptom because it is the representation for other couple related problems. An example can be how people are a lot greedier in today’s world and prefer riches over family values. Like the man who would stay home to drink all night and ignore his family. Or a woman who constantly heats on her husband because he works too much. Our current society does not understand the true importance of family, children, and marriage itself. Divorce would mainly be an excuse for people who are trading off the things that can really fuel a couple’s love. Being distracted and won over by material things does happen in real life, like a similar situation you would see in movies. Some Of these negative factors can include: Sex with complete strangers Obtaining over-expensive vehicles and houses Obtaining money and valuable, cosmetic items Illegal drug abuse and drug marketing Many married men and women have had affairs outside of their marriage. Women would usually tend to have a deeper, emotional connection with the person they love, and are more likely to have an affair on the side. This is because they might be feeling lonely or are looking to fill that empty emotional feeling. Men may have more motivations sexually and are less likely to have an emotional bond with a different partner. Cheating may not be the leading cause of a filing divorce, but it can completely destroy a marriage. The biggest reason for married couples to split up with each other s because they are not compatible at all. When couples feel they are incompatible, they will have trouble finding an appropriate way to communicate with each other. Most married couples do not discuss cheating if they suspect one Of doing such. Stress and anxiety are one of the main factors when one has suspicions and fears their mate is being unfaithful. Children may or may not be the cause of a divorce. For them, a divorce can be upsetting stressful, and very confusing if they re younger. This is part of the reason divorce is listed as a problem. It will always have a negative effect n any surroundings, especially the children. At any age, children may feel anger at the idea of their parents being split up. If one was a parent, they can make the process for their kids a lot less painful. Helping their children to cope with divorce will give good stability in the household. Attending to the needs of one’s child with a positive and well-mannered attitude can also help them cope. The process will be difficult by default, but this would help the situation. Marriage can be one of the most beautiful things in the world. But with the competitiveness and time restraints in today’s society, keeping up with a arraign will become rather difficult. Many couples will go through plenty of obstacles to make sure that their relationship will remain in a good state. Married couples that are aged between 20 and 30 seem to find divorce as their only solution. They are not as patient as older couples. They would choose not to wait for their relationship to grow and hopefully prosper. Younger couples expect for their relationship to be perfect, which is never possible in any type of marriage. There will always be problems, from the smallest issue to the biggest. A trend in the United States is that the younger peoples have a lot of impatience and high expectations, which eventually leads to a divorce case. The number of cases in this country have been at an increase. Usually the couples would choose to walk out on each other rather than having an argument. This lessens the effect their divorce would have on other surroundings. Couples that live in a fast paced environment will not have enough time to spend with each other. Having enough time to spend together is a very important part in keeping a new relationship strong. Marriage eventually comes with its own issues and these issues can be fixed with proper immunization. New, younger couples tend to work long hours which invades any free time they might have. Couples that have challenging careers will spend more time working. Having financial independence can give one a snobby type of ego. But if both people in the relationship have good financial independence, they will eventually realize that money cannot fix what is missing in their marriage. Patience is one of the main factors in keeping up with a working marriage. These relationships are not supposed to be run by only one individual. Couples must work with each other to turn their lifelong journey into a happy, lathe, and successful one at that. Having a good understanding about the value of marriage will benefit both sides of the relationship, rather than treating it as if it was another day on the job. No two people are going to be like each other. And any possible fight that a couple will have does not mean it is the beginning of the end of their marriage. Communication is one of the best keys in having a strong marriage, or any relationship actually. Couples fail to realize that they need to treat their marriage as their top priority, and to take time out of the day for one on one communication. Divorce should to come in the picture at all if younger couples were to spend more time with each other, especially before they choose to become officially married. If there was not any form of good communication beforehand, then they will find it a struggle to have more romance or attraction to each other after marriage. In cases where divorce might possibly be the solution, both sides of the couple should think about their possibilities. If one’s spouse is not responding or communicating, then one needs to talk to themselves about the issue. Sometimes it is more efficient to think about how the problem in the arraign started. New ideas might come to life if one figures out any possible solutions to save the marriage from a divorce. This would only help if one really seeks to save a problematic marriage. Honesty can come a long way and if one isn’t honest with themselves, how will they be able to fix anything? Marriages will require a large amount of time and nourishment in order to stay healthy until the final day. Love has brought two people together, and it should be able to stay that way. Once the end of the day hits, no couple wants to be walking away from each other. There is a common assumption that one argument between couples in most marriages will end it. The reasons for the argument can usually be unimportant issues. Research has shown that over half of divorces have ended marriages where there was little to no sign of abuse. Time after these marriages have ended, the children involved were having their own side of troubles. Struggles in school Being bullied Lower grade point averages Depression and anxiety Anti-socialism These are especially common in children from marriages that have little to no problems. A divorce for the smallest issue or no issue at all can be vegetating to a child. They would not understand why divorce has come into their home if they did not see any problems with their parents. There will be times where divorce is the necessary solution to a problem. If this does happen, it would be better for the kids not to lose their relationship with both parents. It would also benefit them if they were not to be dragged down into the parents’ never ending fights. Usually when the parents talk to their children, they would list how the divorce would be a good thing and will be good for everyone in the family. This only shows what the parents want ND will not let the children voice their own opinion on the matter. The debate on whether divorce is a solution or just another problem in marriage has been gong on for a long time. The debate is between adults, for adult couples, on determining the point of view of an adult marriage. Children have not been able to say what they think or how they feel. Children from a supposedly good divorce have developed worse behaviors than before. The children that have come from unhappy and slightly problematic marriages have better behavior. But that does not excuse the stress that has been put pony them. A situation like this causes children to grow up too fast and may be susceptible to divorce as they become older. Since parents would technically share the child in terms of living with each parent for a set amount of days, they would feel more stressed out. The child practically has to travel between two completely separate worlds, which involved different rules to live by and the stature of the parent. I personally have a friend who is very close and dear to me, with a similar situation. Her parents have had multiple issues and I have witnessed them myself. They are not divorced, but the idea of divorce has come up in their conversations. With the husband constantly working and being lazy once he comes home, the mother is always doing the chores around the house. There are three kids in the house, which now they are older and have become a lot more mature. My friend in particular had to grow up at a very fast rate because of her mother being sick, and her father being away on a business trip. She had to take over the parent role for her younger siblings and I notice this has taken an effect on her. She has then become over-protective of her Emily, and sometimes protective of me but see it as her being a good friend. Today, the family has become healthier and the parents are still together. Divorce in the end is all of the above; a solution, a problem, and a symptom. Certain couples will have their own way of handling their issues. Abusive couples may require divorce as a major solution. Younger couples should learn how to cope with their issues rather than taking the easy way out. In my friend’s case, divorce was merely a temporary symptom. Couples fail to realize that blaming the problem on each Other is what Starts it. The problem n marriage comes from within. How to cite Effects of Divorce, Papers

Kozol Amazing Grace free essay sample

Kozol Reaction/Analysis Paper After reading Jonathan Kozol’s Amazing Grace, two main topics stood out to me. The first topic that stood out to me was power and the affects of power. The second topic that stood out to me was the major socio-economic class differences that exist between the rich and the poor. Using the course reading from Miller and the two course readings from Mantsios, I will further analyze and examine these two topics from Kozol’s Amazing Grace. To begin, let’s see how Kozol’s Amazing Grace relates to Jean Baker Miller’s â€Å"Domination and Subordination†. Miller focuses on dominance and subordinates and how the dominants are the superior ones with all of the open power and authority and the ones who determine the ways in which power may be acceptably used (Miller, 112). She refers to subordinates as inferior and powerless and the group that has to concentrate on basic survival (Miller, 113). The dominant ones in Amazing Grace are the political leaders of New York City because they are the ones with all the wealth. For example, Mayor Rudolph Giuliani plans to cut back sanitation and inspection services and programs for children and teenagers as well as a variety of other services relied on by poor people such as drug-rehabilitation programs, programs that help hungry families in obtaining food, and the cancellation of AIDS services to 600 children and 16,000 adults (Kozol, 100). When one has all the power in their hands, they can control economic and social situations and put it in their favor just like the political leaders of New York City did. They used the cuts to create a $150 million dollar school in the rich area and to build a prison. The poor, being so powerless that they are, have no other choice but to accept it. They are expected to â€Å"look at what is there and take advantage of it† (Kozol, 101), when in reality nothing is there for the poor to take advantage of. The way power is used by the rich is 2 one of the main contributing factors as to why places like Mott Haven are so bad. If the rich raised their own taxes by a little bit, they could solve many of the problems that exist in these poorer cities. This goes to show that the rich don’t care about the poor. The rich are just trying to maintain their reputation and power by staying on top. This is a classic example of dominance and subordination that Miller describes. Furthermore, Gregory Mantsios’ article about media also shows a lot about power and what gets put out in the social media and what doesn’t. Mantsios states those who control the mass media are of the upper class and that is why there is hardly any media coverage of the poor and lower class (Mantsios, 617). The upper class blames the poor for being in the situations they are in and for the problems they are enduring (Mantsios, 613). He goes on to say that what gets put out with mass media about the poor is often distorted and misleading and that the news media ignores the poor (Mantsios, 610-611). This is shown perfectly in Amazing Grace. The radio portrays the poor as being from a â€Å"different species† (Kozol, 41-42). The media is quick to judge based on one crime. When one crime is committed, suddenly all blacks and Hispanics are considered as bad and dangerous people, that â€Å"no amount of food stamps†¦no amount of punishment†¦will help the situation† (Kozol, 41-42). Only the bad things about the poor get put out in the media. However, stories of a little boy dying in front of a building or from a broken elevator aren’t important enough to make it in the media. On top of that, the victims get blamed because of lack of security and maintenance inspectors. Mrs. Washington states, â€Å"I rarely hear the people on these TV panel talk about ordinary things as never getting a night of good deep sleep because you’re scared of bullets coming through the window from the street† (Kozol, 180). The media misrepresents the South Bronx when they headline â€Å"A South Bronx Renaissance† (Kozol, 190). They give false hope saying that new plans are being into place when the truth is these plans are hardly ever completed and if they are completed, it isn’t done well. The main 3 problem lies with upper class controlling the media and how they depict in the media that things are good. Instead of talking about the real problems, they selfishly focus on problems of their own. They are afraid that they will lose their power if they include stories of the lower class in the media. A huge reason as to why the poor struggle and are so powerless is ecause hardly anyone knows to what extent the poor are suffering on a daily basis in places like Mott Haven and the South Bronx. In â€Å"Class in America† by Gregory Mantsios, Mantsios focuses on class differences and how these differences have a profound impact on the way people live (Mantsios, 184). He focuses on the positive correlation between education and socio-economic status as well as class standing and life expectancy. He goes on to say that our economic system is the reason the rich are rich and the poor are poor (Mantsios, 188). These points all directly relate to Kozol’s Amazing Grace. The poor lack all opportunities to be successful. They lack proper education and health care to live a long, successful life. The poor don’t get a proper education. Most teachers aren’t even certified to teach. Being uneducated, the people of Mott Haven and the South Bronx turn to drugs as a sense of relief. Their living conditions lead to many health problems including AIDS and asthma. They can’t even seek proper medical attention because all the hospitals are overflowing and too expensive. The poor didn’t choose to live in these conditions. They were born into it and America’s economic system being the way it is will not help the poor. They are stuck and left to hope and rely on God that things will get better. Not having the proper education and health care strips away any opportunity or hope for the poor. Thus, they will be at the bottom of the social hierarchy. The rich, on the other hand, having proper education and all will be at the top of the social hierarchy, thus being more successful than the poor and having a longer life span as well. Lack of education and being of the lower class means you will not make it in America and this is demonstrated throughout the novel and supports Mantsios’ points. Works Cited Kozol, Jonathan. Amazing Grace: The Lives of Children and the Conscience of a Nation. New York: Crown, 1995. Print. Mantsios, Gregory. Class in America 2009. Race, Class, and Gender in the United States. New York: St. Martins, 1992. N. pag. Print. Mantsios, Gregory. Media Magic Making Class Invisible. Race, Class, and Gender in the United States. New York: St. Martins, 1992. N. pag. Print. Miller, Jean Baker. Domination and Subordination. Race, Class, and Gender in the United States. New York: St. Martins, 1992. N. pag. Print.